8 Tips on How to Make Your Website Experience Meaningful
May 8, 2022
What makes a good user experience? When you can’t tell there’s a user experience. Good user experience usually goes unnoticed since it’s doing its job of getting the user to get what they want seamlessly and worry-free. Good website UX means that the design, layout, and flow of information are so fluid and intuitive that the visitor is able to find all the information they need and take action without the need to spend time wandering around and figuring it out.
No matter how good the content is on your website, or that it’s “Beautiful”, if the flow is clunky and unstructured the visitor, or the prospect, won’t be able to find the necessary information to take action, which leads to lower conversion → lower $ earned. So getting the UX right is the foundation of any well-designed website.
However, UX is not just about making it as easy as possible for users without any regard to your goals and objectives. In this article, you’ll learn how to think of UX as a driver for conversion when designing a website.
We’ll discuss the following:
Define the goals you want your website to achieve
Spend time understanding your market
Understand the purpose of each page
Start your designs with a wireframe
Content, Content, Content
Make your brand pop
Remember that your users visit your website from their phones
Always audit your site
1. Define the goals you want your website to achieve
The only reason any SaaS business owner or founder needs a website is to sell their software, get more users, and gain market share. Whether the end goal is to sell the company or keep it, a website is just the tool that’ll help you achieve it since any SaaS product is mainly sold using digital means with the website at the center of it.
So get your numbers straight and reverse engineering it is a must before deciding what you need out of the website. From the number of active users, monthly traffic, conversions, etc.
The most common goal for B2B SaaS companies is to get more booked demos or a free trial, especially if your software costs over $300 a month. In this case, knowing how many booked demos are needed for you, and your close rate is a must before understanding what type of information or user experience approach you’ll take.
2. Spend time understanding your market
After getting your numbers straight, it’s time to understand how your prospects behave. This includes understanding what they look for before buying your software and providing them with that exact information.
There are multiple ways you can go about it; from sending out surveys with specific questions, reading reviews, or interviewing your current clients and asking them directly by asking them questions such as What do you like about our software? What you wish it could do more? And what do you don’t like about our software?
Getting the answer directly from your clients will be the best thing you could do when creating the copy and information layout of your website. So even if your redesign takes a few extra weeks, it will be worth it.
3. Understand the purpose of each page
When redesigning a SaaS website, it’s important to understand what you need to be accomplished. This is where understanding the sitemap of your website comes into play. The sitemap will help you clearly understand what pages you need and what each one of them will accomplish.
When developing the sitemap, remember that it’s not your final page count. It’s your starting point, so don’t go crazy about it. At UNIMA, we create the site map for our clients like the image below. You can get what the website pages are, so you are not just free-styling it and adding pages as you go.
4. Start your designs with a wireframe
Before jumping into creating the copy, designing illustrations, taking videos, or whatever you want on your website, it’s best principle to start with a simple wireframe.
The wireframe is the blueprint of your website. It shows the infromation layout, where every piece of content will live, and it clearly shows the information architecture of your website. Plus, it can be easily edited as you still did not invest any time and effort in creating the assets and copy for the website.
You only move into design when you have a solid wireframe, as it will be harder and harder to modify the content, remove or add.
5. Content, Content, Content
After wireframing, you are left with empty boxes that need content. UX writing is also as important as UX design. Using the language of your target market is important. Since it will make more sense to them, and make be more user-oriented. Use their jargon, and the words they use to describe different things related to your website.
A well-written piece of content will highly influence the perception of the user and their overall experience on your website. Which in return leads to a more meaningful experience that leads to a converted visitor.
So remember, your overall user interface is only as good as your copy. So make sure that it’s optimized.
6. Make Your Brand Pop
Another thing to take into mind when making your website experience meaningful is sticking to your brand. Sticking to your brand identity will help you stand out from the crowd, connect with your target market, and most importantly become memorable.
Sticking to your brand and making it pop starts with brand strategy. In this brand strategy, you are basically focused on creating meaning for your brand. This starts with the founders understanding why they started building this software, their mission and vision for the company, and how they want to be perceived by their target audience.
The brand strategy will help create a brand guideline, which ensures that your copy, designs, and any marketing effort maintain consistency and relevancy with your target market while helping your brand stand out in this competitive field.
So make sure you have at least a brand identity guideline that’ll help make your brand pop.
7. Remember Your Users Visit Your Website From Their Phone
Your users are learning about your software online, and at least 50% of them are doing so from their phones. So making sure that you optimize your website experience for this little device is a no-brainer in 2022.
Make sure that the font, image, and video sizes are optimized for phone view, and tablet view. Because if they can’t view it from their phone, most won’t bother opening the link on the desktop later on.
8. Always Audit Your Site
Auditing your site and understanding how the users are interacting with it is going to help substantially increase the effectiveness of your information layout, design, and copy. As this information is coming directly from real users of your site.
There are many tools that can help you understand how your users behave on your website and show you exactly what is working and what is not working. Also, you could conduct planned user testing. This is where you hire a professional auditor who conducts usability testing for your website, which in return provides you with the right data on what to work on.
So here are 8 points on how to make your website meaningful. I hope that these points can help you with your next website redesign, or your new website and get you the results you are looking for.
If you are currently struggling to get results out of your SaaS website and looking for a team that takes care of that for you, or you want to learn how we help our clients get the results they are looking for with strategy backed websites let’s strike a conversation over a call to learn how we can help your SaaS website get your more clients.
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