9 Tips to Increase Visitor’s Average Time Spent on Your SaaS Site in 2022
May 7, 2022
Do you struggle to keep your users engaged? If you’re like most businesses, you probably spend more time than you’d like thinking about how to keep your visitors coming back for more and potentially subscribe and pay for your software. The good news is that you’re not alone. In fact, most SaaS businesses struggle to keep their users engaged and spend more time on the website.
Their struggle stems from the fact that most of them lack a consistent understanding of user experience on websites. When users come across a website, they expect it to be intuitive and easy to use. Designing websites that meet your users’ needs is not an easy task, but with a strategic understanding of user experience principles, you can create a website that is meaningful and engaging to your users.
In this article, you’ll learn a few tips on how to make your visitors spend more time, which in return decreases bounce rate and leads to higher conversions.
Here’s what will be discussed:
Make sure your website’s loading speed is less than 3 seconds
Have a clear hero section
Improve page readability
Avoid using too many distractions
Make your CTAs clear
Add video based content
Offer content upgrades
Create a habit of internal linking
Add case studies and success stories
1. Make Sure Your Website’s Speed is Less Than 3 Seconds
No matter how good your content, user experience, or if you are offering the best deal your prospects could ever have, if they can’t load the page fast enough they would leave. So making sure that your loading speed is less than 3 seconds will lead to lower bounce rates.
This could be achieved by optimizing images through compressing them. A free tool that could do just that is TinyPNG. This tool will help compress your images and thus lower the time needed to load them. Another thing is to host your website on good servers, especially if you are using WordPress. However, if you are using a platform like Webflow, which we highly recommend and use for all of our clients, you won’t face a problem with low loading speed because they optimize the website for you automatically without having to do any manual work.
2. Have a Clear Hero Section
A high percentage of your visitors will land on your home page and will take a look at the hero section. That’s why it’s called the hero section as it is what makes the visitor excited to read and learn more about what you have to offer. So when deciding on what to add to it will either make or break the rest of the website experience.
So making it clear what you do, who you help, and how you benefit them will make anyone who believes what you’re offering is a right fit for them continue reading and learning more about what you have to offer. Want examples of amazing SaaS hero sections? Check out this article filled with examples.
3. Improve Page Readability
Have you ever experienced a website where it’s hard to read due to a poor choice of colors or font size? As much as the content should be valuable and relatable, it should also be readable across devices.
This means that you should make the font size large enough, 20px for paragraphs on the desktop, and 16px for the phone. While having enough line spacing between each line. This will help the reader easily digest the information they’re consuming and not just mindlessly scroll over it due to how hard it’s to be read.
Also, you can break large paragraphs into smaller, easy-to-read chunks, so they’re easily digestible and readable. Plus, have a clear hierarchy of your content. Headings are the biggest, subheadings are a bit smaller, and paragraphs are the smallest.
4. Avoid Using too Many Distractions
What is the first thing you do when you open a link and the first thing that pops up is a POP-UP? You either really want to get the information so you close it and continue, or you’re not that invested in it so you just leave.
This is the same for your visitors. The data says only 3% are invested and ready to buy, as mentioned in Chet Holmes's book The Ultimate Sales Machine, but the rest you'll still need to grab their attention and make them buy into what the offering. So limit distraction, such as no pop-ups, and make the visitor focus on reading what you have to offer.
Also, if you’re animating your website, make sure that it’s natural and not distracting. This means when scrolling, the animations are there to help guide the users' attention throughout the website on what to read or view first, second, third and so on.
5. Make Your CTA’s Clear
Your CTA’s should stand out, and they should be near any valuable piece of content. It is because you can’t pinpoint what content might work with each visitor. So having a bunch of CTAs placed throughout the website is critical because the goal is not just to make them stay for a longer time but also to make them take action and not leave the website without being converted.
Your CTA’s should have a different color that stands out, and most importantly it should be supported with the right copy that’ll push the prospect to take action on it and click it.
6. Add Video Based Content
People from all over the world are watching millions of hours' worth of videos on platforms like YouTube every single day. They are used to video-based content, and this fact alone proves just how much people love videos.
They are the most effective content type in maintaining high engagement since they communicate not just visually, but also convey feelings and emotions. Adding videos to your pages will guarantee a higher time spent and more actions taken on your website.
The videos could be as simple as GIFs that explain how a section of your software works or could be as detailed as a 10-15 minutes demo on how your software works and how it could help them.
7. Offer Hidden Content / Content Upgrades
Offering the visitor extra content is so popular. You offer the visitor the opportunity to get a piece of high-value content after performing an action (Subscribing to your software, giving you their email, sharing your article, etc.).
This approach is super effective because they might come back for extra free content, and even convert into a user for your software after seeing the value you've given them for free.
This could be done through pop-ups or a signup form at the end of each article.
8. Create a Habit of Internal Linking
Internal linking is also critical to keep visitors spending more time on your site. Plus, it is great for SEO. Making sure that your page has plenty of internal links will push the visitor to jump from one page to the other and will lead to a lower bounce rate.
Plus it is easy to do, all you have to do is link pieces of content that are relevant to each other that are on your website.
Bonus: when linking to pages outside of your website, make it open on a new window so it’s much easier to go back to your site.
9. Add Case Studies and Your Success Stories
Interested prospects love stories. They love knowing that the solution they’re about to purchase is proven and is working effectively for others who had been once in their shoes. So adding stories on how your software helped your clients succeed will guarantee a high time spent on site.
This is because we, as passionate founders, love to learn how others have overcome their obstacles and succeeded in solving them. It is inspirational and motivational to read.
So here are 9 tips on how you can increase time spent on your website.
If you are currently struggling to get results out of your SaaS website and looking for a team that takes care of that for you, or you want to learn how we help our clients get the results they are looking for with strategy backed websites let’s strike a conversation over a call to learn how we can help your SaaS website get you more clients.
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