UX Design
7 min read

Best practices to follow for you SaaS pricing page - 5 examples

Written by
Saad Arafat
Published on
July 4, 2022

Overview

At UNIMA, we understand the power of the pricing page for SaaS companies and how important it is to nail it down to increase conversion rate.

By experience, we know how much thought, strategy, and work goes into building an effective pricing page, and how it should be presented. Especially since there are 10s of effective methods to do so.

So choosing the right approach to present the pricing of your SaaS is going to play an important role when the prospect is on the pricing page and is about to purchase one of your packages.

This means that it should communicate the value right then and there to remove any doubt or “Buyers Remorse” during and after purchasing the software.

In this article, you’ll learn what are the best practices when designing a pricing page, and 5 of the best examples you could learn and get inspired from before designing the pricing page.

Elements of a good SaaS pricing page

The pricing page should clearly communicate the value of each tier you are presenting. Understanding what elements should be on your pricing page and understanding the reason behind them will give you a clear idea of what type of information you need to have before even designing it.

1. A clear headline.

Similar to what we discussed in a previous article on the importance of clear and bold headlines. Setting a clear headline that communicates the value of your software in a few words plays an important role in holding the prospect's attention and increasing the chances of them taking action.

2. Clear pricing/level tiers

Clear tiers will help the prospect make the right choice on which package to go for. The pricing tiers might be based on features or needs. Needs-based means you might have a solution that serves small businesses, medium, and enterprises, with each pricing tier containing just what is necessary for the size of the prospect's business. And by features, we mean that it is not client-focused, but quantity-focused, with each higher pricing tier containing more features that the prospect might want.

3. Clear tier labels

You should label each tier clearly to convey the definition of each tier. Here are a few examples:

  • Individual - Team - Enterprise
  • Freelancer - Agency - Corporate
  • Starter - Growth - Accelerate
  • Free - Unlimited - Business - Agency - Enterprise
  • Free trial - Get an offer

I believe you now get the idea of how to name the packages.

4. Monthly and Annual Payments

Push the prospect to opt for an annual payment plan payment at a discount. This improves your ARR and reduces the churn rate. Plus, add the monthly payment for it, and compare it to the monthly plan. This will help present the benefit of buying a yearly plan.

5. Add the features included in each plan

Adding the features of each tier will help the prospect form an idea of what they’re getting out of each one of them.

6. Free trials

When possible, adding a free trial is another effective method to get them to see the value of your solution for themselves. This will help attract those prospects who are still doubting whether they should get it or not. Another method is freemium, where they can use the software for free either forever or for a limited period with restricted features and upgrade when they are ready.

7. Add the currency

Not all visitors are going to be in the US. The prospect should be able to know what currency they are paying in. In case you have a lot of visitors outside the US, adding a currency converter is a must in this case.

8. Clear layout and well communicated design

The pricing table should be based on your brand, follow a proper page layout, and the design should resonate well with the target market. The pricing table should also make your best-selling pricing tier pop out to capture the prospect's attention.

These are the main elements that make a well-executed SaaS pricing table. Off course, these rules aren’t holy, and you should always use what you see fit for you and disregard what’s not suitable for you. With that in mind, let us look at some of the best examples of other SaaS companies.

ClickUp

While they offer 5 different packages, ClickUp clearly broke them down based on the benefits that the prospect might get from each one of them. They focused on grouping the helpful features for each business tier instead of just being feature-focused. Additionally, they clearly mention which pricing tier is best for you as a prospect "Best for small teams". This makes it easy for the prospect to focus on the one fir for them without needing a thorough check of the other packages. With the bold promise of the free-forever offer, it’s a sure way to get the attention of those who are not ready to buy now.

Additionally, they’ve added the let’s make a deal button at the bottom of the unlimited plan, which is geared toward those who are ready to buy but aren’t happy with the price. This is a route that you might take with your solution if you are in a market where negotiating the price is a common thing.

ClickUp - SaaS Pricing Table

Jira

Another good example of a pricing page is the one from Jira. Despite its simplicity, you can still interact with it using their price calculator that gives you exactly how much you’ll end up paying per user. This feature is driven by the idea that they are a collaboration tool that is expected to be used by a team, hence, making it easy for the prospect to know exactly how much they’ll end up paying plus they show you the discount you’ll get when more users are signing up.

Jira - SaaS Pricing Table

Basecamp

Another example is from basecamp. As you can see that their approach is a bit different but still follows all the best practices of an effective SaaS pricing page. Additionally, you can see that they’re focused on having a straightforward price and presenting the benefits from the moment you click on their pricing page. Moreover, they went the extra mile by including a comparison table to show how much you’ll be saving by using basecamp's solution compared to using other SaaS stacks that'll get the same job done.

Basecamp - SaaS Pricing Table
Basecamp - SaaS Pricing Table

Lemlist

Known for their community and focus on teaching their clients how to effectively use email and LinkedIn marketing campaigns, Lemlist is for sure using that to their advantage to upsell their course and higher ticket plans. This approach positions them as a thought leader in the market instead of just another service provider. Besides that, they are following all of the best practices for an effective pricing page.

Lemlist - SaaS Pricing Table

Slack

Simplicity and straightforwardness are what we can describe Slack’s pricing page with. The benefit-focused headline and the focus on top features within their pricing table make it easy for prospects to quickly understand what they’ll get out of each package deal. Such a pricing page helps fast-growing SaaS businesses scale easily without facing any complications.

Slack - SaaS Pricing Table

Let us help you with your next SaaS pricing page

Strategy and intuitive user experience are at the heart of an effective SaaS pricing page. You should make it as easy for your prospects as possible to see the value they’re getting out of your software. Hence, having a clear and target SaaS pricing page is what will help them make a decision and convert them into long-term clients.

Conducting and creating an effective pricing strategy can put you in a position of having a competitive advantage; however, it takes weeks if not months worth of testing and accurate evaluation of your target market in order for you to capture the sweet spot of types package deals, and their price.

If you are currently struggling to get results out of your SaaS website, and looking for a team that takes care of that for you, or you want to learn how we help our clients get the results they are looking for with strategy-backed websites. Let’s strike a conversation over a call to learn how we can help your SaaS website get you more clients.

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