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Here are some articles to help get you started on designing better performing websites for your SaaS and tech businesses.
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Web tools
4 min read

8 Different FREE Website Analytics Tools You Can Use to Improve Your SaaS Website

Finding the right analytics tool that suits your needs and skill level is going to help in making the process of deciding what to keep or change on the website much more accurate. So here are 8 of them to get you started on the searching phase.
UI Design
5 min read

Micro-interactions: Your subtle way to elevate your digital experiences

Micro-interactions play a role in elevating your site’s or app’s experience without it being too daunting. Those interactions guide the user’s attention to what’s happening instantly and make them feel in control of what’s happening at all times. These interactions could range from small button hover effects to changing the background effect after interacting with an element on the website.
Copywriting
5 min read

What Makes a Good SaaS Headline (With Examples)

Writing a page headline could be tricky, so here a few tips and examples to get you started on the right track.
Business
5 min read

Why Your SaaS Landing Page is Not Converting Well - The 3 Biggest Reasons

This article will help get a clearer idea on what to focus on when you are not getting the results you want out of your landing page.
UX Design
7.5 min read

Getting traffic without conversion? It might be your site’s experience.

Your site experience (Or landing page) could make or break your conversion rate. Learn more about how you can identify the gaps and missed opportunities on your site.
Business
4 min read

4 Essential Questions To Ask When Hiring A Web Design Agency

Hiring a web design agency could be a long process filled with hours of interviews, so here are 4 essential questions that you consider for your next call.
UX Design
5 min read

5 Examples of Strategically Designed SaaS Websites in 2022

Here are 5 of the best SaaS website examples to consider looking at and studying before redesigning your website.
UI Design
6 min read

25 Awesome Tech Websites to Get Inspired From

Creating a unique captivating digital user experience is the best for you to capture their attention and stay on top of their mind. It will also help improve your brand reputation, increase awareness since more people will be sharing it, and ultimately increase your conversion rates. So focusing on your site's experience and investing in it will ensure that you'll have a massive return over time. So here are 25 examples you can get inspired from.
UX Design
5 min read

7 Elements of a Good SaaS Website

Even though your website should stand out. There are elements that it should have in order for it to convert visitors into leads. Find out what they are in this article.
UX Design
9 min read

Beginners guide to better SaaS website UX Audit

Conducting a UX audit is one of the methods that you could use as a SaaS founder to ensure that your conversion rates are always high and that you’re always meeting and exceeding your customers' expectations. In this article, you’ll be introduced to UX audit and how to carry it out.
UI Design
4 min read

6 Principles of an Effective SaaS Features Page with 24 Examples to Get Inspired From

Designing a SaaS features page starts with strategy & inspiration. So here are 24 examples to get inspired from plus what makes a damn good SaaS features page.
UX Design
7 min read

9 Tips to Increase Visitor’s Average Time Spent on Your SaaS Site in 2022

Here we help understand what are the elements you need to focus on to help you increase time spent on website.
UX Design
10 min read

8 Tips on How to Make Your Website Experience Meaningful

In here you'll understand how to take advantage of best UX practices in order to enhance your site's usability and experience.
UI Design
8 min read

21 Awesome SaaS Hero Sections to Get Inspired From

Designing an effective hero section is critical in capturing the attention of the visitors, so here you'll find the elements of good SaaS hero section plus examples.
UX Design
7 min read

Best practices to follow for you SaaS pricing page - 5 examples

A well executed pricing strategy combine with a well designed one is going to make sure you're capturing high quality leads and turning them into long term clients
Business
5 min read

The Most Effective Ways to Improve Your SaaS Website's Conversion Rate

Coming up with ideas on how to optimize your site’s conversion rate is a long process filled with testing and experimenting. So here are 5 basics that you could follow before coming with ideas.
Business
5 min read

Setting the Right Lead Generation Goals for Your SaaS Website: A Beginners Guide

Setting your lead gen goals should not take more than a day if you have the data. In this article, I'll cover, with an example, how you can set your upcoming lead generation goals.
UX Design
10 min read

The UX Behind Contact Forms - How to Create a Kickass SaaS Contact Form

Your contact form is one of your main touchpoints, and if executed properly, it will help improve your bottom line. This means it shouldn't just be an afterthought when designing your marketing funnel. In this article, you'll learn the principles of what makes an effective contact form so you can do it yourself.
Business
5 min read

The Making Of A Marketing Website, Phase 1: Strategy & Discovery

The first phase is what sets the tone of the rest of the web design project here at Unima. It's where we understand your solution, and what will be the best route to sell it. Learn more about in this article.
Business
5 min read

The Making Of A Marketing Website, Phase 2: UI/UX Design

This is the second phase of creating a marketing website. It's all about designing a memorable user experience. Learn more about it in this article
Business
5 min read

The Making Of A Marketing Website, Phase 3: Development

In this article you'll learn how is it is for you when we reach the development phase of your web redesign project with Unima.
Business
6 min read

The Making Of A Marketing Website, Phase 4: Launch

In this article, we describe the last phase that your marketing website goes through. However, this is not necessarily the end of our partnership. Learn more about what you can expect as a client in Phase 4 of your web redesign project with Unima
Business
6 min read

The Value Of Marketing Automation And The Main Areas You Can Automate Today

Automating your marketing efforts is what your SaaS needs have a smooth and predictable growth. In this article we'll discuss its value for you and what you can automate.
Business
10 min read

How to get the word out about my SaaS Startup? Here are 20 sites to list your SaaS startup.

Getting the word out there about your SaaS shouldn’t just be restricted to paid ads, email marketing or writing shit ton of blog articles. Directories should be part of your marketing plan. You can learn more about them in this article.

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