In 6 Weeks of Outbound, We Generated 1 Qualified Lead Per 150 Emails Sent
Year Started
2014
Client
Connect the Doc
Niche
Dental
Target Countries
United States, Canada
Connect the Doc is a marketing platform for dental and orthodontic practices. They wanted a predictable way to generate new opportunities outside of referrals. The Unima team was brought in to design and launch a cold outbound system that could consistently deliver qualified leads while allowing their internal team to focus on conversations and closing.
Driving Consistent Lead Flow and a $300K+ Pipeline
Turning Cold Outreach Into Predictable Growth
Chosen for Data-Driven Targeting and Unique Angles
Connect the Doc needed a partner who could go beyond list building and create unique outreach angles that resonated with dentists and orthodontists. They wanted a team who could combine data-driven targeting with hands-on execution.
Lack of Time and Structure Blocked Consistent Outreach
Before working with the Unima team, Connect the Doc faced key challenges that made outbound difficult to run in-house:
No Time to Execute – client delivery left no space for list building or campaigns.
Steep Tech Learning Curve – automation and infrastructure setup felt overwhelming.
Cold Lead Struggles – strong at warm conversations but lacked cold-start tactics.
Inconsistent Follow-Ups – manual outreach meant leads often went cold.
These gaps caused outreach to be inconsistent and results unpredictable.
They knew outbound could unlock growth, but without time or structure, it kept getting deprioritized.
That’s why they partnered with Unima , to build a system that turned cold contacts into warm conversations automatically.
Freeing the Team to Focus on Closing, Not Chasing
Before working with the Unima team, Connect the Doc faced key challenges that made outbound difficult to run in-house:
No Time to Execute – client delivery left no space for list building or campaigns.
Steep Tech Learning Curve – automation and infrastructure setup felt overwhelming.
Cold Lead Struggles – strong at warm conversations but lacked cold-start tactics.
Inconsistent Follow-Ups – manual outreach meant leads often went cold.
These gaps caused outreach to be inconsistent and results unpredictable.
They knew outbound could unlock growth, but without time or structure, it kept getting deprioritized.
That’s why they partnered with Unima , to build a system that turned cold contacts into warm conversations automatically.
Full Outbound System Launched in 2 Weeks
The Unima team designed, built, and launched Connect the Doc’s outbound program in just two weeks. We focused on every lever that drives predictable results:
Angle – messaging tailored to dentists and orthodontists
Unique Offer – positioned with a compelling value prop
ICP Focus – targeted only high-conversion prospects
Segmentation – broke down lists for tailored outreach
Enrichment – added data points for deeper personalization
CTAs – tested reply-driven call-to-actions
Follow-Ups – automated sequences to keep momentum
Timing – optimized send windows for better engagement
Email Infra – ensured high deliverability and inbox placement
By aligning all of these, we didn’t just launch campaigns, we built a repeatable outbound engine. The result: a scalable system that consistently produced qualified leads and gave Connect the Doc’s team the space to focus on closing deals, not chasing them.
From Cold Leads to a Self-Sustaining Growth Engine
Today, Connect the Doc has a proven outbound engine that feeds their pipeline with qualified leads on autopilot. The system is measurable, scalable, and continues to drive predictable growth in the dental niche.
