10 Leads and 2 Clients in the First Month of Outbound
Year Started
2025
Client
The AI Receptionist Agency
Niche
Home Services
Target Countries
United States
The AI Receptionist Agency is a solopreneur-led AI automation business focused on building AI receptionists for home service companies (Roofers, Property Managers, Plumbers…). With a brand-new offer and no prior case studies, the founder needed a way to get her first clients quickly. She partnered with the Unima team to launch a cold outbound system that could validate her offer, fill her pipeline, and kickstart growth.
Validating a New Offer With Real Clients in 30 Days
Kickstarting Growth and Guiding the Sales Process
Choosing Unima to Turn a New Offer Into Real Clients
As a solo founder launching a brand-new agency, she faced two hurdles: lack of time and lack of traction.
She had already tried cold email on her own but struggled to get replies, let alone book calls. What she needed wasn’t just more tools, she needed a partner who could take ownership of the entire outbound process and bring results fast.
Unima was the clear choice because we offered more than execution. We designed and ran the outbound system from day one, while also helping her shape her sales process through weekly strategy calls.
This combination gave her both the leads to speak with and the confidence to turn those conversations into her first paying clients.
Too Much to Do Alone, Too Little Traction From DIY Outreach
The founder of The AI Receptionist Agency was wearing every hat — building the service, running operations, and trying to generate leads.
With limited time, outbound often took a back seat. When she did manage to send cold emails, the results were disappointing:
Low replies
No booked calls
No clear process to improve
On top of that, without case studies to lean on, starting conversations with cold prospects felt even harder. The biggest challenge wasn’t just execution, it was consistency, keeping up with outreach and follow-ups while running the rest of the business.
Without support, growth would have stalled before her offer had the chance to gain traction.
Validate the Offer and Win the First Clients Fast
The founder of The AI Receptionist Agency was wearing every hat — building the service, running operations, and trying to generate leads.
With limited time, outbound often took a back seat. When she did manage to send cold emails, the results were disappointing:
Low replies
No booked calls
No clear process to improve
On top of that, without case studies to lean on, starting conversations with cold prospects felt even harder. The biggest challenge wasn’t just execution, it was consistency, keeping up with outreach and follow-ups while running the rest of the business.
Without support, growth would have stalled before her offer had the chance to gain traction.
“From Zero to a Working Outbound Engine in Weeks
The Unima team designed and launched the outbound system for The AI Receptionist Agency from scratch. Since the founder was handling everything alone, our role was to remove the execution burden and deliver a done-for-you process that worked from day one. Within weeks, the system was live, generating leads and setting the stage for her first clients.
To make this possible, we focused on every key lever that drives consistent results:
Angle – positioned the AI Receptionist as a solution to real pain points in home services.
Unique Offer – crafted messaging that made her stand out as a first mover in her niche.
ICP Definition – targeted the right decision-makers across home service verticals.
Segmentation – broke down outreach lists for relevance and higher response rates.
Enrichment – added data points to personalize messaging at scale.
CTAs – designed low-friction asks that encouraged replies instead of resistance.
Follow-Ups – automated sequences ensured no lead slipped through the cracks.
Timing – optimized outreach windows for higher open and reply rates.
Email Infra – built domains, warmed inboxes, and safeguarded deliverability.
By integrating all these elements, we cut the typical outbound testing cycle from 3 months to just 3 weeks. This meant the founder could see what worked, double down on winning angles fast, and focus her energy on handling the sales conversations that mattered most.
Other Case Studies
Today, The AI Receptionist Agency has proof that its offer works in the market.
With 10 leads and 2 clients secured in the first month, the founder now has both traction and a repeatable system to generate new opportunities.
Outreach runs on autopilot, freeing her to focus on sales conversations and client delivery. With a validated offer and early wins under her belt, she has the confidence to scale her business and build on this momentum.
