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002
Building a Local Talent Pipeline for Entry-Level Hiring
Poppin' Jobs connects local businesses with entry-level and teen workers looking for summer, part-time, and year-round roles — a market where the "right contact" changes by business type, from independent restaurants to school administrators to national retail chains. UNIMA built and runs their full outreach engine across every one of those segments simultaneously, at a scale most agencies can't sustain without breaking deliverability.
Client
Poppin'Jobs
Industry
Entry-Level Staffing & Job Platform
Duration
Ongoing
Last Updated
Sep 7, 2026
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The Challenge
Poppin' Jobs' addressable market spans wildly different buyer types — local restaurant owners, retail managers, Chamber of Commerce partners, and school administrators — each needing a different pitch and a different decision-maker identified. Running that at meaningful volume without diluting message quality, or without every campaign competing for the same limited sending capacity, required real segmentation, not a single generic sequence.
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The Approach
UNIMA built distinct, purpose-fit campaigns for each buyer segment: direct-ask outreach to local food-service and retail businesses, partnership-framed sequences for Chamber of Commerce contacts, and dedicated school-district outreach targeting principals and administrators by NCES enrollment data — run in parallel across 94 campaigns rather than one blunt list.
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The Low Hanging Fruit
With outreach running at this scale, sending infrastructure became the constraint, not targeting. UNIMA put continuous mailbox health monitoring in place across the full sending fleet, catching warmup and deliverability issues before they capped campaign volume.
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Why They Chose UNIMA
Poppin' Jobs' addressable market spans wildly different buyer types — local restaurant owners, retail managers, Chamber of Commerce partners, and school administrators — each needing a different pitch and a different decision-maker identified. Running that at meaningful volume without diluting message quality, or without every campaign competing for the same limited sending capacity, required real segmentation, not a single generic sequence.
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The Results
UNIMA built distinct, purpose-fit campaigns for each buyer segment: direct-ask outreach to local food-service and retail businesses, partnership-framed sequences for Chamber of Commerce contacts, and dedicated school-district outreach targeting principals and administrators by NCES enrollment data — run in parallel across 94 campaigns rather than one blunt list.
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The Current State
With outreach running at this scale, sending infrastructure became the constraint, not targeting. UNIMA put continuous mailbox health monitoring in place across the full sending fleet, catching warmup and deliverability issues before they capped campaign volume.
Total Contacts Reached
53,665
Avg. Positive Reply Rate
29.2%
Total Leads Generated
1,112
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Case studies
