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004
Turning an Influencer-Outreach Playbook Into a Client-Acquisition Engine
5Reach is an influencer marketing agency that had already proven cold email worked — for reaching influencers. Turning that same channel toward acquiring their own clients was a different problem: the targeting logic, messaging angles, and list-building that worked for creators didn't transfer, and early attempts struggled to consistently reach the right decision-makers. UNIMA took over the full function — strategy, angle development, list building, and execution — to rebuild the channel around client acquisition specifically.
Client
5Reach
Industry
Influencer Marketing Agency
Duration
4 Months
Last Updated
May 1, 2026
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The Challenge
5Reach's cold email experience was built for a different audience — influencers, not the businesses who'd pay for influencer marketing. Reaching the right buyer meant a completely different list-building approach, different targeting logic across verticals (iGaming, fintech, AI/SaaS, ecommerce), and messaging angles that actually spoke to a B2B decision-maker instead of a creator.
//02
The Approach
UNIMA rebuilt the function from the ground up: new target lists built vertical-by-vertical (iGaming, AI tools and SaaS, trading and fintech platforms, ecommerce brands), distinct angles tested against each segment, and full campaign strategy and execution handled end-to-end rather than 5Reach managing pieces of it internally.
//03
The Low Hanging Fruit
Segmenting by vertical rather than running one broad list immediately surfaced which audiences actually responded — AI Tools Prosumers and iGaming campaigns converted noticeably better than broader outreach, letting spend and volume concentrate where it worked.
//04
Why They Chose UNIMA
5Reach's cold email experience was built for a different audience — influencers, not the businesses who'd pay for influencer marketing. Reaching the right buyer meant a completely different list-building approach, different targeting logic across verticals (iGaming, fintech, AI/SaaS, ecommerce), and messaging angles that actually spoke to a B2B decision-maker instead of a creator.
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The Results
UNIMA rebuilt the function from the ground up: new target lists built vertical-by-vertical (iGaming, AI tools and SaaS, trading and fintech platforms, ecommerce brands), distinct angles tested against each segment, and full campaign strategy and execution handled end-to-end rather than 5Reach managing pieces of it internally.
//06
The Current State
Segmenting by vertical rather than running one broad list immediately surfaced which audiences actually responded — AI Tools Prosumers and iGaming campaigns converted noticeably better than broader outreach, letting spend and volume concentrate where it worked.
Total Contacts Reached
5,635
Avg. Positive Reply Rate
60.4%
Total Leads Generated
55
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Case studies
