//
001
Filling the Pipeline for a Commercial Kitchen Cleaning Company
Kitchen Guard needed a reliable way to reach restaurant groups, franchise operators, and multi-location businesses who need NFPA-96 hood cleaning and fire-suppression compliance — a category where most outreach gets buried as generic spam. UNIMA built and operates their entire cold email infrastructure: campaign strategy, deliverability management, and reply intelligence, run as an ongoing engine rather than a one-off campaign.
Client
Kitchen Guard
Industry
Commercial Kitchen Cleaning
Duration
Ongoing
Last Updated
Sep 7, 2026
//01
The Challenge
Kitchen Guard's growth depended on reaching the right person at multi-location restaurant groups and franchise operators — decision-makers who are hard to identify and harder to reach through generic outreach. Early campaigns risked getting lost in spam filters or landing on the wrong contact, and there was no reliable way to see which leads had genuinely engaged versus which were sitting untouched in a sequence.
//02
The Approach
UNIMA built a purpose-fit outreach system rather than running Kitchen Guard through a generic tool: territory-specific campaigns across North Carolina (Durham/Raleigh, Greenville, Wilmington/Fayetteville) and franchise-focused sequences separating single-location restaurants from multi-location operators, so messaging matched who was actually being contacted.
//03
The Low Hanging Fruit
Mailbox health and sending infrastructure were brought under continuous monitoring — every sending account tracked for deliverability, warmup status, and daily volume — so campaigns could scale without the account bans or spam placement that sink most cold email programs at volume.
//04
Why They Chose UNIMA
Kitchen Guard's growth depended on reaching the right person at multi-location restaurant groups and franchise operators — decision-makers who are hard to identify and harder to reach through generic outreach. Early campaigns risked getting lost in spam filters or landing on the wrong contact, and there was no reliable way to see which leads had genuinely engaged versus which were sitting untouched in a sequence.
//05
The Results
UNIMA built a purpose-fit outreach system rather than running Kitchen Guard through a generic tool: territory-specific campaigns across North Carolina (Durham/Raleigh, Greenville, Wilmington/Fayetteville) and franchise-focused sequences separating single-location restaurants from multi-location operators, so messaging matched who was actually being contacted.
//06
The Current State
Mailbox health and sending infrastructure were brought under continuous monitoring — every sending account tracked for deliverability, warmup status, and daily volume — so campaigns could scale without the account bans or spam placement that sink most cold email programs at volume.
Total Contacts Reached
16,765
Avg. Positive Reply Rate
34.7%
Total Leads Generated
461
//
Case studies
